Which video currencies are most popular?

Buyers are whittling down the number of currencies on their consideration list. According to Advertiser Perceptions, 40% of advertisers testing new video currencies have ruled out at least one currency option. Sources told AdExchanger anonymously that VideoAmp, Comscore and iSpot appear to be the most promising of all the non-Nielsen currencies.

What data do currency vendors need?

Currency vendors get census-level data about individuals from identity providers, such as Experian and TransUnion. Alt currency providers need multiple sources of viewership and audience data to find and count the right combination of unique viewers, Bregman said.

Should advertisers use Alt currencies?

According to the survey, roughly 69% of advertisers tested or used an alt currency this year, down from 72% in 2022. One reason advertisers haven’t felt an impetus to embrace alt currencies is because many don’t find them to be more useful than the devil they know.